The Effect of Information Sources on Trust and Investment: Evidence from Economic Experimentation

被引:0
|
作者
Limmaneewijit, Poramet [1 ]
Jearviriyaboonya, Jakkrich [1 ]
Jirasatthumb, Norachit [1 ]
机构
[1] Khon Kaen Univ, Fac Econ, Khon Kaen, Thailand
来源
FWU JOURNAL OF SOCIAL SCIENCES | 2023年 / 17卷 / 03期
关键词
financial information; framing effect; investment decision; social media; PSYCHOLOGY; DECISIONS;
D O I
10.51709/19951272/Fall2023/1
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
This study aims to provide evidence from an economic experiment that and investment decisions. Research participants consisted of 128 individuals aged between 18 and 30. An experiment design divided participants into three treatment groups and a control group. The participants in each treatment group were assigned to receive different presentations of financial information, namely, an official styled fact sheet (T1), a post on social media (T2), and inperson advising (T3). The study measured the level of participants' trust and investment in each treatment and compared it with the control group. The findings demonstrated that participants in T1 trusted their information and made significant investment, while those in T2 did not trust and invest. The participants in T3 trusted their information but did not decide to invest. These results suggest that traditional channels remain essential in communicating financial information, and financial institutions must take this into account when considering their communication strategies .
引用
收藏
页码:1 / 13
页数:13
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