INTEGRATION STRATEGIES FOR SUSTAINABLE POSITIONING OF SHIPPING COMPANIES IN THE MARITIME TRADE MARKET SYSTEM

Introduction. The maritime transport of individual countries, operating in a single space of the World Ocean, determines the tasks and problems of creating standard requirements for the reliability of cargo flows and system security of operation. This significantly differentiates the conditions for the development of maritime transport as a subsystem of the global maritime transport market between its individual structures, on the one hand, and national maritime transport complexes, on the other. This is what determines the expediency of various integration processes in the system of the maritime trade market. Aim and tasks. The study examined the role of integration technologies in the global maritime trade market and the analysis of the development of the country's maritime transport complex in relation to its real needs for participation in integration processes, as well as possible strategies for integration principles and finding ways to implement such strategies in the activities of the country. Results. The study resulted in the identification of three approaches to the forms of integration in the maritime trade market. The first form includes the processes of creating the gross national product based on the international division of labor, when the global sectoral equilibrium is achieved by combining the technology of producers of one country with the resources and territory of another state. The second form of integration is the M&A strategy for the further development of shipping companies and other enterprises of the maritime complex. The third form is the interaction of individual maritime transport enterprises in intermodal connections. The implementation of all the above forms of integration is in line with globalization trends in the socio-economic development, achievements of technological progress and strategic interests of shipping companies. Conclusions. The development of maritime transport in terms of integration characteristics and technical priorities reflects the principle of sustainability. At the same time, activities are separated in the system of achieving a balance in the state of the main components of the transport services market according to the criteria for optimizing the investment flow. The latter necessitates a constant search for optimization of the fleet's carrying capacity and cargo terminal throughput. The main thing is to study the optimization of development from the perspective of both macroeconomic and business structures.