The turmoil of the COVID-19 pandemic caused organizations to transform their operations on a massive scale, with many responding by increasing the use of digi-tal technologies and digitally transforming themselves. However, these crisis-driven digital transformations happened under new and unknown conditions. In this article, we identify crisis-related challenges to established digital transformation "logics" and describe how small and medium-sized organizations in Germany (the "German Mittel -stand") responded to these challenges. Based on their experiences, we provide recom-mendations for successfully navigating crisis-driven digital transformations.1,2
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MIT Career Advising & Profess Dev, 77 Mass Ave,Bldg E25-143G, Cambridge, MA 02139 USAMIT Career Advising & Profess Dev, 77 Mass Ave,Bldg E25-143G, Cambridge, MA 02139 USA