Where is the public of 'networked publics'? A critical analysis of the theoretical limitations of online publics research

The study of online media use has been elemental in shaping the research on publics within communication and media studies in the last few decades. This article takes a critical view of this research by asking to what extent it has been informed by the long history of theoretical work on the concept of the public. Reviewing the literature on 'networked publics' as an illustrative example, we demonstrate how the lack of public-theoretical engagement creates both conceptual and empirical limitations to the study of online publics. We also indicate how the sociological, political theory and cultural studies traditions on the concept of the public can contribute to widening the perspectives of online publics research within communication and media studies.