The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

被引：12

作者：

Kim, Donggyu ^{[1
]}

Wang, Zituo ^{[1
]}

机构：

[1] Univ Southern Calif, Annenberg Sch Commun & Journalism, Los Angeles, CA 90007 USA

来源：

FRONTIERS IN COMMUNICATION | 2023年 / 8卷

关键词：

virtual influencer; social media influencer; artificial intelligence; transparency; identity; agency; moral responsibility; ethics;

D O I：

10.3389/fcomm.2023.1205610

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页数：5

共 15 条

[1] Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers
Kim, Eunjin
Shoenberger, Heather
Kim, Donggyu
Thorson, Esther
Zihang, E.
[J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2024,
[2] The perceived credibility of human-like social robots: virtual influencers in a luxury and multicultural context
de Boissieu, Elodie
Baudier, Patricia
[J]. JOURNAL OF ORGANIZATIONAL CHANGE MANAGEMENT, 2023, 36 (07) : 1163 - 1179
[3] Social media influencers as human brands: an interactive marketing perspective
Kim, Do Yuon
Kim, Hye-Young
[J]. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2023, 17 (01) : 94 - 109
[4] Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
Kim, Minseong
Baek, Tae Hyun
[J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2024, 40 (18) : 5042 - 5055
[5] When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
Park, Minjung
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2024, 76
[6] Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
El Hedhli, Kamel
Zourrig, Haithem
Al Khateeb, Amr
Alnawas, Ibrahim
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2023, 75
[7] Social Responses to Virtual Humans: The Effect of Human-Like Characteristics
Park, Sung
Catrambone, Richard
[J]. APPLIED SCIENCES-BASEL, 2021, 11 (16):
[8] Effects of human versus virtual human influencers on the appearance anxiety of social media users
Deng, Fengyi
Jiang, Xia
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2023, 71
[9] Almost human? A comparative case study on the social media presence of virtual influencers
Arsenyan, Jbid
Mirowska, Agata
[J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2021, 155
[10] The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
Franke, Claudia
Groeppel-Klein, Andrea
[J]. JOURNAL OF BUSINESS RESEARCH, 2024, 185

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