ORGANIZATIONAL PERFORMANCE AND HUMAN RESOURCES ANALYTICS IN A DEVELOPING COUNTRY

This research is significant for businesses looking to increase their human resource technology competencies or develop their HR analytics initiatives since it demonstrates how HR analytics may boost organizational performance. Investing in HR analytics and employing evidence-based decision-making approaches increases organizational effectiveness. The article aims to show an empirical study on organizational performance and human resource analytics in Bangladeshi firms. It is unclear whether HR analytics enhance a company's performance, while few corporations benefit from them. HR departments that utilize manpower analytics data for planning and employment decisions are examples of how HR analytics improve business performance. Using a quantitative method, 206 questionnaires were collected from professional services, financial services, information and communications technology, and other service firms. Smart-PLS 3.2.8 and the Structural Equation Modeling (SEM) instrument were used for data analysis. The results confirm the suggested chain model, which states that having access to human resource technology allows for HR analytics and evidence-based management decision-making, thus improving performance. Past studies have not addressed the human resource analytics view in developing countries. This research bridges that gap by offering empirical evidence from Bangladesh.