Why do merchants continue to use mobile payment? A data-information-value perspective

As an information-intensive service, mobile payment provides merchants with the possibility to obtain the real-time transaction data of customers, resulting in a new capability for merchants to get data-driven business intelligence for value creation. However, little is known about how the availability of this capability motivates merchants' continuance of mobile payment technology. Based on the data-information-value framework and perceived value theory, this study examines the influence of merchants' exploitation of the data on value creation and their continued usage of mobile payment. We departmentalise the new data-enabled capability into consumption data obtainment, customer relationship maintenance, analysis of consumption data. The results confirm their significant influence on perceived value creation for merchants and that perceived value creation significantly predicts merchants' continuance usage of mobile payment.