The clinoptilolite natural zeolites (NZs) posses low herbicide adsorption capacity demanding acid-, alkali-, or salt chemical modifications that enhance its adsorption. However, this may affect the material structure and charge distribution. Alternatively, zeolites may be synthesized at a high cost and time-consuming process. Consequently, new methods, such as the hydrothermal method, for NZ modification needs to be studied. In this sense, a novel surface-modified zeolite (SMZ), using hexadecyltrimethylammonium bromide (CTAB), in acid media was produced by the hydrothermal method and applied for the adsorption of Atrazine (ATZ), Diuron (DIU) and 2,4-D. Commercial NZ and SMZ were characterized by SEM, XRD, TGA, FT-IR, AA spectroscopy, pH(PZC), Zeta potential and N-2-physisorption. The SMZ chosen for the adsorption experiments was the one with the highest modification yield and adsorption capacity obtained from a complete design of experiments (CTAB=0.74 ; D=12 Mesh; HCl=0.1 M; t=6 h and T=205 oC). The adsorption experiments revealed that the SMZ adsorption capacity for the herbicide 2,4-D (q(max)=9.02 mg/g) was greater than that obtained for ATZ (q(max)=2.11 mg/g) and DIU (q(max)=1.85 mg/g), which was explained by the presence of the hydroxyl group and by geometric characteristics of the 2,4-D. Adsorption models' fitting showed that the adsorption of 2,4-D onto SMZ were best described by pseudo-second order kinetic (k(2)=0.005-0.006 g/mg.min; q(e,exp)=7.122-8.614 mg/g) and Langmuir isothermal model (K-L=0.283-0.499 L/mg; q(m)=7.167-7.995 mg/g). These results indicate that the hydrothermal method is a viable alternative to enable the use of NZs for the adsorption of emerging contaminants from wastewater.