BIBLIOMETRIC ANALYSIS OF THE LEGAL ISSUES RELATING TO ARTIFICIAL INTELLIGENCE TECHNOLOGY IN TOURISM

This study aims to map topics and the future research agenda regarding legal issues in artificial intelligence (AI) technology in tourism. The research was conducted using bibliometric analysis of published articles on ScienceDirect between 1999 and 2023. Data collection used the keywords "legal", "artificial intelligence", and "tourism" and found 899 published articles. Network visualization analysis with VosViewer identified seven clusters of topic research. The keywords related to legal issues were policy, governance, security, privacy, and ethics. As a result of the overlay visualization analysis, we found that legal issues in the area of AI technology in tourism differed from the recent topics. The density visualization analysis indicated that more research is needed in the areas of governance, policy, and ethics. As a result of these discussions, future legal issues related to AI in tourism research were raised.