The physical education professional in the labor market as a personal trainer

Getting a degree in Physical Education provides professionals with a vast area of specialization. Within the field, the personal trainer has specific skills in the labor market. This article seeks to contextualize the main characteristics of the personal trainer's performance, which may favor a better analysis of the career development of these professionals. Indeed, understanding such characteristics opens a view into how the personal trainer finds and establishes his/her field of activity from a marketing perspective. Points such as the identification of professional and personal behaviors for maintenance of the activity over time and recognition to occur lay the groundwork for a possible anticipation and preparation of competitive issues and sustainable evolution.