DEVELOPMENT OF DIGITAL MARKETING STRATEGIES TO IMPROVE THE COMMERCIALIZATION OF HARDWARE PRODUCTS IN THE COMPANY FERROMETALES ALLAN DEL CANTÓN QUEVEDO

被引：0

作者：

Moran, Aida Margarita Izquierdo ^{[1
]}

Gomez, Lyzbeth Kruscthalia alvarez ^{[1
]}

Villanueva, Lisenia Karina Baque ^{[1
]}

Hernandez, Sary del Rocio alvarez ^{[2
]}

机构：

[1] Univ Reg Autonoma Los Andes Quevedo, Quevedo, Ecuador

[2] Univ Reg Autonoma Los Andes Ibarra, Ibarra, Ecuador

来源：

REVISTA UNIVERSIDAD Y SOCIEDAD | 2023年 / 15卷 / 04期

关键词：

digital strategies; administrative sciences; qualitative and quantitative methodology; organizational actions;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

After overcoming the COVID-19 pandemic, the business market experienced significant expansion, which spurred the development of new business ventures in a variety of industries, including corporate, industrial, and textile, among others. Many companies have been affected by the global economic downturn, requiring the implementation of new strategies to drive sales and improve product marketing. In order to develop digital marketing strategies for the company, a descriptive qualitative and quantitative methodology was used, with the application of analytical, synthetic, inductive and deductive methods, as well as the particular method of administrative sciences. Survey techniques were used to obtain relevant information on the object of study. The results obtained through the application of the SWOT matrix allowed the establishment of clear objectives, the development of the appropriate commercial direction, the creation of the digital strategy and the improvement of the structure of processes and procedures through the execution of the necessary internal organizational actions, to increase the competitiveness of the ferret company Allan del Canton Quevedo.

引用

页码：76 / 84

页数：9