The Popular Front's posters in the 1936 elections. A comparative study between Spain and France

This article deals with the electoral strategies of the Popular Fronts created in Spain and France in 1936, which won the elections held in February and April-May of that year, respectively. The research focuses on the thematic inventory and content analysis of the posters used by the left-wing coalition in the election campaign and explores the relationship between the national and international historical context and the verbal and visual messages conveyed to voters. Among the differences observed is the greater prominence of women as the leitmotif and target of a good number of Spanish posters, due to the existence of women's suffrage in Spain. In the generic anti-fascism that inspired the Popular Front posters on both sides of the Pyrenees, there was also a modulation adapted to the political circumstances of each country, with the October Revolution of 1934 and its aftermath as a recurrent element in the propaganda of the Spanish PF, and, in the case of France, the memory of the ravages caused by the Great War.