CHARACTERIZATION OF NANOSTORES DURING 2020-2022

The nanostores known in Latin America as pulperias are an important player in the generation of resources and wealth. Currently, they represent more than 50 million points of sale around the world, where two-thirds of the population go to the-se centers for retail products and services. The pulperias explain at least 60% of the sales and success of the distribution channels of Mass Consumption companies. However, the literature that describes the pulperias operations with empirical evidence is still lacking. Also, no study describes the pulperias operation in Honduras. Therefore, the purpose of the study is to characterize the pulperias in Honduras, as a first exploratory study that allows to description, determinate variables and establishes the state of this sector during the COVID19 pandemic, 2020-2022 period. Hence, an exploratory investigation was carried out, collecting empirical evidence in 472 pulperias. The results show that competitiveness and infrastructure are low, and technological inclusion and financing are limited. Finally, they have a high market share, and the level of adaptability and agility are medium, being a sector threatened by security and the supermarket and hypermarket chains.