Vietnamese enterprises' considerations of big data and analytics implementation post-COVID-19 pandemic

PurposeRecently, Vietnamese enterprises have begun to realize the potential benefits of big data and harnessing all of the data they have been creating. Experiencing the crisis time of the COVID-19 pandemic, they could apprehend more and more benefits of digitalizing trend. However, a big problem for many Vietnamese enterprises is understanding where to begin in implementing big data and analytics. The study's main objective is to investigate the impact factors of implementing big data and analytics in Vietnamese enterprises post-COVID-19 pandemic. Design/methodology/approachThe study is exploratively conducted with a quantitative survey approach and uses purposive techniques in collecting data. The sample focuses on Vietnamese enterprises which have experience with big data and analytics. FindingsThis study intended to highlight some aspects to consider when implementing big data and analytics in Vietnamese enterprises post-COVID-19 pandemic. Originality/valueTo the best of the author's knowledge, this study is the first academic paper to study Vietnamese enterprises' considerations of big data and analytics post-COVID-19 pandemic.