Factors Affecting Crowdfunding Success

被引:10
|
作者
Liu, Zhunzhun [1 ]
Ben, Shenglin [2 ]
Zhang, Ruidong [3 ]
机构
[1] Shanghai Gold Exchange, Shanghai, Peoples R China
[2] Zhejiang Univ, Hangzhou, Peoples R China
[3] Univ Wisconsin, Eau Claire, WI 54701 USA
关键词
crowdfunding success factors; Crowdfunding Success; crowdfunding behavior; meta-analysis; INFORMATION ASYMMETRY; DECISIONS; CROWD; CONSEQUENCES; PERCEPTIONS; PERSUASION; CREATIVITY; CREATORS; PROJECTS; CAMPAIGN;
D O I
10.1080/08874417.2022.2052379
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Crowdfunding is an alternative financing method that is different from traditional startup financing. The purpose of this paper is to comprehensively analyze and identify all the factors that significantly affect crowdfunding success by conducting a meta-analysis over previous studies produced in the last decade. An initial pool of 592 studies were collected. Eventually 53 qualified studies were selected and used in the current paper. From these 53 studies, 26 potential factors are carefully extracted and categorized. These factors are then statistically analyzed to decide which ones can significantly affect crowdfunding success. Our results have shown that crowdfunding success depends on a collection of significant factors, which include fundraiser's human capital, project location, team size, investor's experience, project quality and the interactivity on the crowdfunding platform. On the other hand, there are also factors such as herd behavior and social platform postings which have no significant effect on crowdfunding success.
引用
收藏
页码:241 / 256
页数:16
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