INFLUENCE OF SOCIAL MEDIA ADDICTION ON ACADEMIC ACHIEVEMENT IN DISTANCE LEARNING: INTERVENING ROLE OF ACADEMIC PROCRASTINATION

Using Partial Least Squares-Structural Equation Modeling with WarpPLS, this study examines the indirect effect of the relationship between learners' social media addiction and academic achievement in distance learning as mediated by academic procrastination. The study participants were 223 Filipino students at a secondary school in Cagayan, Philippines, who were chosen using convenience sampling. Sample sizes were calculated using the inverse square root and gamma-exponential methods. The findings indicated a positive and significant relationship between social media addiction and academic procrastination. There is also a negative and significant relationship between academic procrastination and learners' academic achievement. In terms of the indirect effects of the mediation model, the relationship between social media addiction and academic achievement is fully mediated by academic procrastination. This indicates that academic procrastination substantially impacts the strength of the correlation between social media addiction and academic achievement. The findings of the undertaking were discussed regarding their implications for institutions and future research.