Incentive Mechanism in the Sponsored Content Market With Network Effects

被引：1

作者：

Montazeri, Mina ^{[1
]}

Rokhforoz, Pegah ^{[2
]}

Kebriaei, Hamed ^{[1
]}

Fink, Olga ^{[3
]}

机构：

[1] Univ Tehran, Coll Engn, Sch ECE, Tehran 1439957131, Iran

[2] Swiss Fed Inst Technol, Chair Intelligent Maintenance Syst, CH-8092 Zurich, Switzerland

[3] Ecole Polytech Fed Lausanne, Lab Intelligent Maintenance & Operat Syst, CH-1015 Lausanne, Switzerland

来源：

IEEE TRANSACTIONS ON COMPUTATIONAL SOCIAL SYSTEMS | 2024年 / 11卷 / 01期

关键词：

Social networking (online); Optimization; Behavioral sciences; Games; Contracts; Bayes methods; Costs; Continuous private information; mechanism design; network system; sponsored content market; DESIGN; GAME;

D O I：

10.1109/TCSS.2023.3257233

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

We propose an incentive mechanism for the sponsored content provider (CP) market in which the communication of users can be represented by a graph, and the private information of the users is assumed to have a continuous distribution function. The CP stipulates incentive rewards to encourage users to reveal their private information truthfully and increase their content demand, which leads to an increase in the advertising revenue. We prove that all users gain a nonnegative utility and disclose their private information truthfully. Moreover, we study the effectiveness and scalability of the proposed mechanism in a case study with different network structures.

引用

页码：1460 / 1466

页数：7

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