The influence of skepticism on the university Millennials' organic food product purchase intention

被引：8

作者：

Hoyos-Vallejo, Carlos Arturo ^{[1
,2
]}

Carrion-Bosquez, Nelson Geovany ^{[3
]}

Ortiz-Regalado, Oscar ^{[4
]}

机构：

[1] Ctr Catol Grad Business Sch, Lima, Peru

[2] Pontificia Univ Catol Peru, Lima, Peru

[3] Univ Catolica Norte, Fac Economia & Adm, Dept Adm, Antofagasta, Chile

[4] Univ Nacl Cajamarca, Escuela Profes Ingenieriaen Agronegocios, Cajamarca, Peru

来源：

BRITISH FOOD JOURNAL | 2023年 / 125卷 / 10期

关键词：

Green consumption; Theory of planned behavior; Millennials; Skepticism; Ecuador; PLANNED BEHAVIOR; GREEN CONSUMPTION; BUYING BEHAVIOR; CONSUMERS; DETERMINANTS; PERSPECTIVE; GENDER; MODELS;

D O I：

10.1108/BFJ-02-2023-0093

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the mediation of subjective norms (SN) and planned behavior control.Design/methodology/approach This was a quantitative, correlational and cross-sectional study. The study population comprised 446 university Millennials from Ecuador. Results were processed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM).Findings The study showed that SKP does not directly influence the PI. However, if it does so through the mediating effect of SN and perceived behavior control (PBC). Also, the study found that attitudes (ATTs), SN and PBC influence the PI of organic products in university Millennials.Originality/value The study used TPB constructs and identified the influence of SKP on the intention to buy organic products in Ecuadorian university Millennials.

引用

页码：3800 / 3816

页数：17

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