Generative Artificial Intelligence in Marketing

被引：4
|
作者：
Kshetri, Nir [1 ]
机构：
[1] Univ North Carolina Greensboro, Bryan Sch Business & Econ, Greensboro, NC 27412 USA
来源：
IT PROFESSIONAL | 2023年 / 25卷 / 05期
关键词：
Costs; Automation; Scalability; Companies; Chatbots; Artificial intelligence; Task analysis; PERSONALIZATION;
D O I：
10.1109/MITP.2023.3314325
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Generative artificial intelligence tools have found a wide range of uses in marketing. This article delves into how these tools are transforming three key areas of marketing: personalization, insight generation, and content creation.
引用
收藏
页码：71 / 75
页数：5
相关论文
共 50 条
  • [1] A bibliometric review of the generative artificial intelligence research landscape in marketing
    IIMT College of Management, IIMT Group of Colleges, Uttar Pradesh, Greater Noida
    201310, India
    Int. J. Technol. Intell. Planning, 2024, 3 (287-307):
  • [2] Using generative artificial intelligence (GenAI) in marketing: Development and practices
    Chan, Hau-Ling
    Choi, Tsan-Ming
    JOURNAL OF BUSINESS RESEARCH, 2025, 191
  • [3] Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
    Kshetri, Nir
    Dwivedi, Yogesh K.
    Davenport, Thomas H.
    Panteli, Niki
    INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2024, 75
  • [4] Generative Artificial Intelligence
    Lee, Christoph I.
    Chen, Jonathan H.
    Kohli, Marc D.
    Smith, Andrew D.
    Liao, Joshua M.
    JOURNAL OF THE AMERICAN COLLEGE OF RADIOLOGY, 2024, 21 (08) : 1318 - 1320
  • [5] Generative Artificial Intelligence
    Hawk, Heather
    Coriasco, Michael
    Jones, Jeffrey R.
    NURSE EDUCATOR, 2025, 50 (01) : 18 - 22
  • [6] Generative artificial intelligence
    Banh, Leonardo
    Strobel, Gero
    ELECTRONIC MARKETS, 2023, 33 (01)
  • [7] Generative artificial intelligence: Marketing's death knell or ringing in a new era?
    Rubera, Gaia
    Li, Weifeng
    Hulland, John
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2025,
  • [8] Comparison of Generative Artificial Intelligence and Predictive Artificial Intelligence
    Harrington, Linda
    AACN ADVANCED CRITICAL CARE, 2024, 35 (02) : 93 - 96
  • [9] MARKETING AND ARTIFICIAL INTELLIGENCE
    Jarek, K.
    Mazurek, G.
    CENTRAL EUROPEAN BUSINESS REVIEW, 2019, 8 (02) : 46 - 55
  • [10] Generative artificial intelligence and ELT
    Moorhouse, Benjamin Luke
    ELT JOURNAL, 2024, 78 (04) : 378 - 392
12345