The impact of perceived absolute differences between student international mindset and university internationalization on student learning engagement: the mediating role of market orientation

This research examines the interplay between students' international mindset, the degree of college internationalization, market orientation, and learning engagement within higher education. Addressing a notable gap in existing literature, this study delves into how these elements collectively impact student success in an increasingly globalized context. Data were gathered from six universities, encompassing a sample of 1,633 participants. Findings revealed a positive correlation between market orientation and learning engagement, as well as between international mindset and learning engagement, though the latter was less pronounced. Interestingly, while internationalization did not show a significant direct correlation with learning engagement, it exhibited a robust relationship with market orientation. Moreover, the disparity in perceptions of international mindset and actual college internationalization did not significantly influence learning engagement but had a negative association with market orientation. These insights are pivotal for universities aiming to adeptly prepare students for the global landscape. By understanding the nuanced relationships among these factors, educational institutions can devise strategies that resonate with student aspirations and needs, thereby enhancing engagement, satisfaction, and academic achievement.