Factors influencing mobile banking adoption in India: The role of government support as a mediator

被引：0
|
作者：
Saxena, Noopur [1 ,4 ]
Gera, Navneet [2 ]
Taneja, Mayur [3 ]
机构：
[1] GGSIPU, Vivekananda Inst Profess Studies, New Delhi, India
[2] Jagannath Int Management Sch, New Delhi, India
[3] Univ Delhi, Rajdhani Coll, New Delhi, India
[4] GGSIPU, Vivekananda Inst Profess Studies, AU Block, New Delhi 110034, India
来源：
ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES | 2023年 / 89卷 / 06期
关键词：
government support; India; mobile banking; TR; UTAUT; USER ACCEPTANCE; TECHNOLOGY READINESS; BEHAVIORAL INTENTIONS; EMPIRICAL-EVIDENCE; INTERNET; CONSUMERS; SERVICES; UTAUT; CUSTOMERS; USAGE;
D O I：
10.1002/isd2.12287
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study aims to objectively examine the factors influencing mobile banking adoption in India. There has been a model put forth that is founded on the unified theory of acceptance and use of technology and technology readiness. Data was collected from 536 mobile banking users. The primary determinants influencing mobile banking adoption were assessed using structural equation modeling. The study's conclusions indicate that the most significant predictors of behavioral intention to use mobile banking are factors such as performance expectancy, effort expectancy, social influence, optimism, and innovativeness. The relationship between users' behavioral intentions and adoption of mobile banking is partially mediated by government support. With the help of this study, mobile banking service providers in urban India will be better able to develop new services or modify current ones to boost the adoption of mobile banking.
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页数：16
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