Do information publicity and moral norms trigger waste-sorting intention among households? A sequential mediation analysis

被引:4
|
作者
Li, Yan [1 ,2 ]
Bhutto, Muhammad Yaseen [3 ]
Sun, Chaojing [4 ]
Mehdi, Syed Muntazir [5 ]
机构
[1] Zhengzhou Univ, Business Sch, Zhengzhou, Peoples R China
[2] Zhengzhou Univ, Postdoctoral Mobile Res Stn, Sch Polit & Publ Management, Zhengzhou, Peoples R China
[3] Shandong Jianzhu Univ, Business Sch, Jinan, Peoples R China
[4] Shandong Lab Vocat & Tech Coll, Jinan, Peoples R China
[5] Jinnah Sindh Med Univ, Inst Hlth & Business Management, Karachi, Pakistan
来源
FRONTIERS IN PSYCHOLOGY | 2023年 / 14卷
关键词
information publicity; moral norms; green norms; perceived behavioral control; attitude; subjective norms; waste sorting intention; PLANNED BEHAVIOR; SOLID-WASTE; MANAGEMENT-PRACTICES; CONSUMERS INTENTION; PLS-SEM; DETERMINANTS; MODEL; EXTENSION; ATTITUDES; VEHICLES;
D O I
10.3389/fpsyg.2023.1193411
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
IntroductionThe quick pace of technological advancement and urbanization has led to a significant increase in waste production, severely damaging environmental quality and human health. The sorting of waste is a viable option to reduce environmental hazards and attain high recovery rates in the cities. This research extended the theory of planned behavior (TPB) by integrating information publicity (IP) and moral norms (MNs). MethodsA conceptual model has been developed to explore the predictors of waste-sorting intention of households. The data from 361 Pakistani households have been collected using the purposive sampling method and analyzed via PLS-SEM. Results and discussionThe study's results revealed that IP is important in creating awareness and establishing moral norms regarding waste sorting among households. The findings further confirm that MN, attitude (ATD), subjective norms (SNs), and perceived behavioral control (PBC) sequentially mediate between IP and WSI. The findings of the current study provides useful practical implications to the practitioners and academicians to combat environmental pollution.
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页数:15
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