Moderating role of attitude in strengthening the practices and behavior of ecological civilization in Pakistan

In this era of rapid growth, human development and environmental protection both need to be managed side by side. That is what ecological civilization is all about. However, the benefits of ecological civilization fall short of expectations, particularly for university students. Consequently, the study's objective is to assess how university students in Pakistan might increase their commitment to an ecological civilization. A questionnaire survey is conducted based on the trends and interpersonal behavior model to examine the current state of the variables influencing university students' ecological civilization behavior. We used SEM-PLS and SMART_PLS 3.3 software for data analysis. The finding shows the infrastructure now available in that society is insufficient for an ecological civilization. In light of the fact that certain university students' personal goals collide with the environment, they would not implement the idea of ecological civilization. Also, university students were unable to actively engage in the creation of an ecological civilization. Therefore, it is essential to secure cooperative efforts in order to advance ecological civilization practice among civilians, households, the government, students, and societies. Every university student's effort is important to the practice of ecological civilization. The government, social organizations, families, and universities should establish enabling conditions so students can adopt appropriate ecological civilization practices. University students should be educated both directly and indirectly by society, families, and universities to help them recognize their duties and develop a positive self-concept.