INFORMATION HYGIENE IN THE MEDIA SPACE AS A FACTOR OF ENVIRONMENTAL CONSCIOUSNESS OF SOCIETY

The article presents a model aimed at managing society's information hygiene by addressing risk factors through targeted interventions from social institutions and management entities. The increase in the risk zone is attributed to the prevailing influence of economic values and objectives over non-economic considerations. Both subjective and objective risk factors are identified, with the former manifesting in the dynamic evolution of information and communication technologies on a global scale, and the latter arising from the behavioral motivations of subjects engaging in risky behavior. The authors delineate the parameters for modifying information risks.