Using field and quasi experiments and text-based analysis to advance international business theory

Methodological developments are critical for driving theoretical advancements in international business (IB) due to the field's diversity regarding disciplinary, theoretical, and conceptual bases. We provide an accessible introduction to two methodological approaches-one related to design and one to analysis-that are currently underutilized in IB despite their great potential: (a) field and quasi experiments, and (b) text-based analysis. We describe each method and provide examples of how they can be used to make advancements in several IB domains and theories including internationalization process theory; ownership, location, internalization (OLI) paradigm; knowledge-based view of multinational enterprises; dynamic capability theory; and international entrepreneurship.