Media influence on bodybuilding people in gyms in the city of Fortaleza-Ceara

The present study was conducted to verify the influence of the media on strength training and to make a relationship between the body satisfaction index. A cross-cultural adaptation of the Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3) was applied to the Brazilian population, as well as the Damascene Silhouettes Scale. It was observed that the majority of the sample (75%) is influenced by the media in general by the four influencing factors, (Information = 33%; General Internalization = 25%; Pressure = 16%; and Athletic Internalization = 0%), whereas 25% of the individuals had a predominance of the non-influence factor (reverse score items). The predominant subscale in influence was the media factor as a source of information about appearance. Regarding the relationship between body dissatisfaction and search for digital and social media, it was not possible to verify precisely whether the most dissatisfied individuals search for such media or not. It is concluded that social, digital media play an overweight role in influencing strength training, and that the main factor in influencing is the media as a source of training information and the beautiful body.