Mobility as a service (MaaS) is a promising lever to achieve a more sustainable, co-modal, and flexible urban system for daily mobility. MaaS is crucial to addressing the challenges imposed by hyper-urbanization, social changes, saturation of public soil with private motor vehicles, and local and global environmental issues. The aim of this paper is to analyse important characteristics of MaaS, namely public governance, regional scale, and high level of development. A total of 13 MaaS initiatives implemented in some European cities were compared using multi-criteria analysis. The results show that, although the MaaS implementation process is faster for private initiatives, public governance is shown to be the most appropriate entity to develop stable MaaS services, as it can enable the achievement of a higher level of integration, coupled with a high rate of service adoption, as well as reduce market entry barriers for service providers while also guaranteeing fair competition, and consequently fostering a higher level of service provided to users. The regional coverage of MaaS is crucial to ensure service provision to a wider population, living in both metropolitan and rural areas. These important features are included in the BIPforMaaS project run by the Italian region of Piedmont, described in detail in this paper.
