The Discursive Power of Digital Popular Art during the Russo-Ukrainian War: Re/Shaping Visual Narratives

Twenty-first century digital technologies and popular visual art have transformed the ways military conflicts are experienced, narrated, and shared. It demonstrates that digital platforms have become arenas for constructing visual narratives that influence public perception and engagement with the conflict. Through a multimodal and visual analysis of over 950 digital artworks shared on Instagram during the first three months of the Russian full-scale invasion of Ukraine, this study investigates how these artworks form specific visual narratives which contribute to portraying the new wartime reality while also constructing images of the self and the other through heroization, victimization, dehumanization, and other strategies. All these visual narratives jointly represent the complexity of the war reality and form an epistemic understanding of the conflict. This study highlights the important function that popular visual art on digital platforms such as Instagram plays in shaping perceptions of the Russo-Ukrainian War, particularly in expressing emotions, conveying traumas, and influencing public opinions.