The adoption of environmental practices in craft breweries: The role of owner-managers' consumption values, motivation, and perceived business challenges

被引：4

作者：

Rahman, Imran ^{[1
]}

Nanu, Luana ^{[2
]}

Sozen, Erol ^{[3
]}

机构：

[1] Auburn Univ, Horst Schulze Sch Hospitality Management, 238G Rane Culinary Sci Ctr, Auburn, AL 36804 USA

[2] Univ S Florida, Muma Coll Business, Sch Hospitality & Tourism Management, 4202 E Fowler Ave, Tampa, FL 33620 USA

[3] Illinois State Univ, Coll Appl Sci & Technol, Dept Family & Consumer Sci, 203H Turner Hall, Normal, IL 61790 USA

来源：

JOURNAL OF CLEANER PRODUCTION | 2023年 / 416卷

关键词：

Craft breweries; Brewery owners; Consumption values; Environmental practices; Perceived business challenges; Pro-environmental; SUSTAINABLE CONSUMPTION; CONSUMER CHOICE; WASTE-WATER; GREEN; BEHAVIOR; INTENTIONS; HOTELS; PERCEPTIONS; BARRIERS; SMES;

D O I：

10.1016/j.jclepro.2023.137948

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This quantitative survey-based study is based on the theory of consumption values and the value-motivationbehavior association. It explores how craft brewery owner - manager' consumption values of green products in their personal lives influence the adoption of environmental practices in their businesses. The study also investigates the relationship between the motivation to adopt environmental practices (MAEP) and the actual adoption of such practices (AEP) in craft breweries. In addition, the study examines the impact of perceived business challenges (PBC) on the motivation-adoption relationship. Results from 236 craft brewery ownermanager from the Brewers Association, employing multiple regressions, showed that four consumption values: social, emotional, conditional, and epistemic, significantly influenced MAEP in their craft breweries. However, only emotional, and conditional values influenced MAEP positively, as hypothesized. Results also confirmed a significant positive relationship between MAEP and AEP. Furthermore, PBC significantly weakened the relationship between motivation and adoption. Based on the findings, numerous takeaways are offered for related stakeholders.

引用

页数：10