Breaking open the black box of narratives on European Capital of culture: social positioning, cultural participation, and success and failure stories (case of ECOC Wrocław 2016)

The study aims to clarify how social positioning and modes of cultural participation shape the meanings people attach to the European Capital of Culture Wroclaw 2016 initiative. The authors analyse both quantitative and qualitative evidence for narratives on ECOC, drawing on data collected in a survey (N = 1000) in 2017 and qualitative group interviews (10 FGIs) in 2016 and 2017. A literature-based narrative on the ECOC legacy is first reconstructed as a point of reference. Local perspectives on ECOC 2016 are derived from a representative survey and in-depth qualitative analysis to reveal bottom-up perspectives on what ECOC 2016 was. The paper examines the relationship between ECOC's values and the socioeconomic and sociocultural characteristics of city residents who support and oppose it, to determine how ECOC's values are related to class dimensions of social positioning and modes of cultural participation. The paper concludes that ways of understanding and narrating ECOC are derived primarily from cultural practices. Socio-demographic variables are of secondary importance. Both affirmative narratives of ECOC's achievements in cultural policy and critical accounts can be viewed as informative markers of who and how perceives cultural policy successes and failures.