The discursive representation of menopause and women on social networks

Social networks serve to disseminate and make visible medical topics that are considered taboo, such as the menopause. Our aim is to delve into the discursive construction of menopause and women on social networks in order to ascertain whether emerging narratives are dismantling the stereotypes that are deeply rooted in society. Within the theoretical framework of (visual) framing, we analyse posts and audiovisual materials published in August 2023 on five Instagram profiles dedicated to the menopause in order to reveal the frames that define this physiological stage in women's lives and study the linguistic and discursive strategies used to represent it in the discourse.