Innovation in Tourism: reflections on the regenerative paradigm

The consolidation of mass tourism has shown that the implementation of the conventional format of supply and demand for services has generated a large negative impact in the territories in recent years. Consequently, the traditional modality framed under the capitalist and consumer logic has been going through various transformations (Kekutt, 2014; Collado Lara, 2017; Trivi, 2018; Medina Enriquez, 2019; Caceres, 2021). Questioning the productive system in which the tourist activity is inserted, inevitably induces reflection on the immanent interconnection that the subject maintains with the living system of the planet, because it is human actions that determine the consequences that affect the biocultural conditions of the ecosystem they inhabit. Based on this, the present work intends to examine the fundamental postulates that facilitate the transition from conventional tourism projects to the living system model, typical of the regeneration paradigm, recognizing its benefits and identifying the conditions that hinder its implementation. It seeks to recognize what are the axioms, typical of the exercise of the activity, that regenerative tourism stresses.