Resident connection to nature and attitudes towards tourism: findings from three different rural nature tourism destinations in Poland

Despite the growing literature arguing for the consideration of community perspectives in tourism destination governance, little is understood about how residents' connection to nature affects their perceptions of and responses to tourism. This is especially relevant for rural areas rich in nature as many of them have become refugees for urban dwellers seeking recreation during the COVID-19 pandemic. This study combines the Nature's Contributions to People framework and Weber's Theory of Formal and Substantive Rationality to shed light on how rural residents of three nature-based tourism destinations connect with nature and how this connection to nature affects perceptions of empowerment from tourism and ultimately support for tourism. Results provide credence to the importance of including measures of residents' connections to nature when examining attitudes towards tourism in nature areas with connections to nature having significant and positive influences on psychological empowerment and social empowerment at all three destinations and direct and positive effects on support for tourism across two of the three destinations. Furthermore, results suggest that understanding the role nature connection plays in how residents perceive changes within their community can help manage locally emerging conflicts within rural tourism-dependent communities.