B2B MARKETING STRATEGIES: VALUE CREATION, KEY CUSTOMER ACQUISITION AND PRESERVATION

In this work we have investigated B2B marketing strategies in Ukraine, particularly focusing on the intricate relationships between value creation, key customer acquisition, and preservation strategies within this dynamic context. Principal Findings: Employing a multifaceted approach encompassing a comprehensive literature review, mathematical differential equations, and data simulations, our study uncovers pivotal insights. It underscores the crucial role of value creation and collaborative client engagement as cornerstones for gaining a competitive edge in Ukraine's B2B arena. Moreover, we emphasize the strategic importance of networking in the pursuit of effective customer acquisition. Additionally, our work introduces optimal values for each policy, illuminating their potential efficacy across diverse scenarios. The study concludes that a harmonized approach that integrates value creation, customer acquisition, and preservation strategies can be a powerful driver of success in Ukraine's B2B market. Success in this dynamic landscape depends on adaptability, responsiveness to market conditions, and resource constraints. These findings offer valuable insights for businesses seeking a competitive edge in Ukraine's B2B sector and contribute to our understanding of B2B marketing dynamics in this context.