Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)

被引：0

作者：

Peters, Kay ^{[1
,2
]}

Nakata, Cheryl ^{[3
]}

Hewett, Kelly ^{[4
]}

机构：

[1] Univ Hamburg, Mkt & SVI Endowed Chair Dialog Mkt, Hamburg, Germany

[2] Univ Calif Davis, Davis, CA 95616 USA

[3] Univ North Carolina Greensboro, Joseph M Bryan Distinguished Chair Innovat, Bryan Sch Business & Econ, Greensboro, NC USA

[4] Univ Tennessee, Haslam Coll Business, Knoxville, TN USA

来源：

JOURNAL OF INTERNATIONAL MARKETING | 2023年 / 31卷 / 02期

关键词：

CAPABILITIES; FRAMEWORK;

D O I：

10.1177/1069031X231169404

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 5

页数：5

共 50 条

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