Tourists' Intentions to Revisit a Geothermal Site: the Case of Kawah Putih

Volcano tourism has witnessed several developments in the last decade. It seems that the literature on such tourism type is still very scant. Therefore, this study measures factors that affect tourists' intentions to revisit a volcano tourism destination by employing perceived value, destination image, and place attachment as predictor variables. The research was conducted at Kawah Putih (White Crater) in the Province of West Java, 100 km from Jakarta, the capital of Indonesia. Participants were selected using a convenient sampling technique, yielding a sample of 250 people. The data were analysed using exploratory factor analysis and structural equation modelling. The results indicate that destination image, perceived value, and place attachment significantly affect revisit intentions. Further, destination image influences perceived value and place attachment, and perceived value influences place attachment, in particular, and geotourism in general in Indonesia.