Fuzzy incomplete linguistic preference relations

被引：0

作者：

Wang, Tien-Chin ^{[1
]}

Huang, Shu-Li ^{[1
]}

机构：

[1] Natl Kaohsiung Univ Sci & Technol, Dept Int Business, 415 Jian Gong Rd, Kaohsiung 80778, Taiwan

来源：

SOFT COMPUTING | 2023年 / 27卷 / 05期

关键词：

Fuzzy incomplete linguistic preference relations; Fuzzy InLinPreRa; Fuzzy preference relations; Multi-criteria decision-making; OF-THE-ART; GROUP DECISION-MAKING; BRAND PERSONALITY; VIKOR METHOD; CONSISTENCY; AHP; CRITERIA; EXTENSION; PAIRWISE; RANKING;

D O I：

10.1007/s00500-022-07701-9

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The effectiveness of preference relations in modeling decision-making processes makes it one of the most common representations of information use for solving decision-making problems. This research presents the fuzzy incomplete linguistic preference relations (Fuzzy InLinPreRa) approach as evaluated by decision-makers dealing with increasing complexity and uncertain economics, as well as social and managerial problems. By using Fuzzy InLinPreRa, the consistency measurements of decision-makers' evaluations will provide more accurate and reasonable solutions, allowing decision-makers to consider the objective weights of both the criteria and experts. An empirical example of the measurement of brand personality is included herein to demonstrate the feasibility of this method.

引用

页码：2299 / 2323

页数：25

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