Resisting right-wing populism in power: a comparative analysis of the Facebook activities of social movements in Italy and the UK

This paper aims to present a comparative study of the civil society reaction to right-wing populism in power through social media, by looking at cases in Italy and the United Kingdom. The research question is how social movements are implementing a process of reactive political identity construction - i.e. political identification - and a political counter-strategy by opposing right-wing populism in power through their Facebook official accounts. It implements a mixed-method research design with in-depth semi-structured interviews and a two-step quantitative text analysis based on Topic Model and Dictionary Method.