Who am AI? - Mapping Generative AI Impact and Transformative Potential in Creative Ecosystems

Generative AI's emergence reshapes creative ecosystems, presenting diverse prospects and trials. As these systems adjust to AI's inclusion, equilibrium is disrupted, influencing workers and society. A proactive cross-sectoral approach becomes crucial in navigating this transformation, harnessing AI's potential for sustainable growth. This poster proposes two dimensions relevant to map the possible impacts of AI on the creative sector: the impact of AI on the Industry from a perspective of labour, professionalisation, and management and the Actor Network status of AI in creative efforts. This marks an initial step in a cross-disciplinary endeavor to comprehend and guide the evolution of creative ecosystems, underlining the necessity for comprehensive data engagement and broad academic collaboration.