HOW TO BOOST POST-COVID-19 TOURISM REVIVAL: THE ROLE OF SOCIAL DISTANCING

被引：0
|
作者：
Chen, Bo [1 ]
Mehmood, Tariq [1 ]
Mehmood, Shafaqat [2 ,3 ]
机构：
[1] Hefei Univ Technol, Sch Management, Hefei, Peoples R China
[2] Univ Cent Punjab, Fac Management Studies, Lahore, Pakistan
[3] Shenzhen Univ, Coll Management, Shenzhen, Peoples R China
来源：
ACTA TURISTICA | 2023年 / 35卷 / 02期
关键词：
KEY WORDS; tourism revival; post-COVID-19; era; travel intention; social norms; social distanc-ing; promotional offers; INTENTION; TRAVEL; NORMS;
D O I：
10.22598/at/2023.35.2.205
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper examines the post-COVID-19 tourism revival and the influence of social distancing, social norms, and promotional offers. The results indicate that social distancing positively affects travel intention, while social norms negatively moderate the nexus between travel intention and social distancing. Promotion offers were found to be insignificant moderators, whereas trust in tourism service providers significantly mediated the relationship between travel intention and social distancing. Therefore, the most important aspect of reviving tourism in the post-pandemic era is to re-build travelers' trust, while tour operators, travel management companies, and destination management organizations should implement measures related to social distancing.
引用
收藏
页码：205 / 237
页数：33
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