Use behaviour of academic social networking sites in research communication: a structural equation model

PurposeThe current study seeks to investigate, why and how faculty members of Indian central universities are using academic social networking sites (ASNs) for research communication and information dissemination, as well as validate and update the results of previous scholarship in this area. To achieve this, the paper uses structural equation model (SEM).Design/methodology/approachA simple random sampling method was adopted. Online survey was conducted using a well-designed questionnaire circulated via email id among 3384 faculty members of Indian Central Universities. A SEM was designed and tested with International Business Machines (IBM) Amos. Apart from this, Statistical Package for Social Sciences (SPSS) 22 and Microsoft Excel 2010 were also used for data screening and analysis.FindingsThe study explores that most of the respondents are in favour of using the ASNs/tools for their professional activities. The study also found that a large chunk of the respondents used ASNs tools during day time. Apart from it, more number of faculty members used ASNs in research work than general purpose. No significant differences were found among the disciplines in use behaviour of ASNs in scholarly communication. Three hypotheses have been accepted while two were rejected in this study.Research limitations/implicationsThe study was confined to the twelve central universities, and only 312 valid responses were taken into consideration in this study.Originality/valueThe paper demonstrates the faculty members' use behaviour of ASNs in their research communication. The study also contributes new knowledge to methodological discussions as it is the first known study to employ SEM to interpret scholarly use of ASNs by faculty members of Indian central universities.