Towards a Digital Relational Administration Model for Small and Medium Enterprise Support via E-Tutoring in Spain

In the context of public administrations after COVID-19, this paper formulates and validates a digital model of tutoring (e-tutoring) for small and medium enterprises (SMEs) by public administrations or PAs to help the former reduce their risks to fold in their first few years of existence and with the support of private professionals (economists, accountants, business advisors, managers, etc.). The model draws on ideas about relational administration (RA), a concept that is yet to be fully exploited or assessed in the literature. Several hypotheses derived from the model are formulated and tested using a polytomic-nominal logistic regression. A questionnaire was sent to and returned by 236 small and medium entrepreneurs in Spain facing insolvency proceedings to identify main reasons for business failure and if or how they would accept online tutoring from private professionals associated with PAs. Findings suggest that SM entrepreneurs agree with receiving selected forms of tutoring, requiring public administrations to enhance capabilities for joint information provision and decision making through the use of information and communication technologies or ICTs. These findings have important implications for the potential restructuring of public administrations, their collaborations with professionals, and the future co-design and implementation of e-government services by PAs