Anti-racist beauty micro-enterprises: Black women's subversive entrepreneurship in Cali, Colombia

This paper explores how Black women entrepreneurs in Cali, Colombia confront racism and sexism, as they engage in the expanding neoliberal beauty market. We argue that anti-racist entrepreneurial experiences in Cali are shaped by four interconnected processes: First, changes in gender and development policies, aligned with inclusive neoliberal development projects. Second, the limitations of state neoliberal multicultural policies, which has made activists aware of the need to address racism and sexism. Third, activist's appropriation of the intersectional turn, allowing them to recognize articulations between racism, classism and sexism. Fourth, the adoption of anti-neoliberal discourses supporting distributive and solidarity practices. Our analysis suggests that while entrepreneurial anti-racist actions do not generate radical or permanent changes in the beauty industry, they do have material and symbolic effects in Black women's experiences of racial justice.