Influencers with #NoFilter: How micro-celebrities use self-branding practices on Instagram

被引：4
|
作者：
Kim, E. [1 ]
McDonald-Liu, C. [2 ]
机构：
[1] Ewha Womans Univ, Dept Psychol, Seoul 03760, South Korea
[2] Calif Polytech State Univ San Luis Obispo, Dept Journalism, Bldg 26,1 Grand Ave, San Luis Obispo, CA 93405 USA
来源：
COMPUTERS IN HUMAN BEHAVIOR | 2023年 / 148卷
关键词：
Micro-celebrity; Self-branding; Instagram; Self-presentation; APPLICANT IMPRESSION MANAGEMENT; POSTING BEHAVIORS; NARCISSISM; FACEBOOK; TACTICS; INGRATIATION; INTERVIEW; TWITTER; MODESTY; GENDER;
D O I：
10.1016/j.chb.2023.107892
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
The growth and popularity of user-generated content has created as a new form of celebrity known as 'microcelebrities.' Micro-celebrities engage in strategic self-branding practices on social media through use of selfpresentation strategies to attract and maintain a fan base. The study uses a content analysis to explore how micro-celebrities use self-presentation strategies (i.e., self-promotion, affiliation, and authenticity) on Instagram. Findings reveal that self-presentation strategies vary by gender and account types of micro-celebrities.
引用
收藏
页数：8
相关论文
共 29 条
  • [1] Self-branding and content creation strategies on Instagram: A case study of foodie influencers
    Miguel, Cristina
    Clare, Carl
    Ashworth, Catherine J.
    Hoang, Dong
    [J]. INFORMATION COMMUNICATION & SOCIETY, 2024, 27 (08) : 1530 - 1550
  • [2] Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
    Khamis, Susie
    Ang, Lawrence
    Welling, Raymond
    [J]. CELEBRITY STUDIES, 2017, 8 (02) : 191 - 208
  • [3] Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
    Rahmawati, Aulia
    [J]. JURNAL THE MESSENGER, 2021, 13 (01) : 108 - 119
  • [4] Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers
    Laor, Tal
    [J]. TECHNOLOGY IN SOCIETY, 2024, 78
  • [5] Dreaming of Stardom and Money: Micro-celebrities and Influencers on Live Streaming Services
    Fietkiewicz, Kaja J.
    Dorsch, Isabelle
    Scheibe, Katrin
    Zimmer, Franziska
    Stock, Wolfgang G.
    [J]. SOCIAL COMPUTING AND SOCIAL MEDIA: USER EXPERIENCE AND BEHAVIOR, SCSM 2018, PT I, 2018, 10913 : 240 - 253
  • [6] How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
    Lee, Susanna S.
    Chen, Huan
    Lee, Yu-Hao
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2022, 31 (01): : 149 - 162
  • [7] The Use of Celebrity Influence Model in Pandemic Communication: Examining Micro-Celebrities' Instagram Accounts
    Alikilic, Ozlem
    Ozer, Asuman
    [J]. ILEF DERGISI, 2021, 8 : 149 - 178
  • [8] Self-Branding on Social Media: An Analysis of Style Bloggers on Instagram
    Liu, Rendan
    Suh, Ayoung
    [J]. 4TH INFORMATION SYSTEMS INTERNATIONAL CONFERENCE (ISICO 2017), 2017, 124 : 12 - 20
  • [9] Psychoanalytic Explanation of Key Personality Traits of Instagram Micro-celebrities: A Qualitative Study
    Alimohammadi, Amirali
    Mortazavi, Seyede Salehe
    Atef-Vahid, Mohammad-Kazem
    Shahbazi, Nazanin
    [J]. IRANIAN JOURNAL OF PSYCHIATRY AND BEHAVIORAL SCIENCES, 2021, 15 (02)
  • [10] Micro-celebrities of information: mapping calibrated expertise and knowledge influencers among social media veterinarians
    Maddox, Jessica
    [J]. INFORMATION COMMUNICATION & SOCIETY, 2023, 26 (14) : 2726 - 2752
123