This is a cognitive linguistic study of Shi Jing (The Book of Poetry), the first collection of poems in Chinese history dated from the 11th to the 6th century B.C. Adopting the framework of Conceptual Metaphor Theory, we carry out a comprehensive analysis of all the metaphorical expressions in the collection, with the aim of investigating the underlying conceptual metaphors and exploring the interrelationships between metaphor, cognition and culture. The main findings are: 1) Altogether 476 metaphorical expressions have been identified, not only in those poems traditionally associated with bi (comparison) or xing (affective image), but also in those poems traditionally associated with fu (narration). 2) Most of the metaphorical expressions identified belong to the Great Chain of Being Metaphor and can be further divided into downward ones and upward ones, with the former outnumbering the latter. 3) From the underlying conceptual metaphors, it can be observed that the conceptualization pattern of the Zhou Dynasty is rather anthropocentric and anthropomorphic, with a certain tendency towards animism. It is also patriarchal in regarding men as aesthetic subject and women as aesthetic object. 4) The Zhou people also showed remarkable figurative creativity. All the four devices summarized by Lakoff and Turner (1989) for creating novel language from conventional materials (extending, elaborating, questioning and composing) have been skillfully employed by the Zhou people to sing for their love and lament the miseries of life.