Generating ideas for new product development: a case study in a paper industry

The continuous innovation is the key to the progress of organizations. In this case study, it was verified the motivating factors for employees of a paper industry to bring new ideas for the development of products. Through focus group and documentary analysis techniques, it was verified that non-financial elements have a greater impact on employee motivation, through recognition in the organization and providing an adequate environment for product innovation, through greater tolerance to risks and availability of resources, such as guidelines, time, and information. As a form of financial recognition, it was identified factors such as valuation and qualification of professionals, through visits to fairs, other companies and specialization courses with high potential for motivation, especially for employees who are intrinsically motivated to innovate.