ANTI-CRISIS MANAGEMENT STRATEGIES IN THE CONDITIONS OF ECONOMIC AND SOCIAL TURBULENCE

The relevance of the research on anti -crisis management is determined by the rapid changes in the global economic and social context. In this context, the development and implementation of effective anti -crisis strategies are extremely relevant for organizations of various levels and activities. The purpose of the present research is to provide an in-depth analysis of various anti -crisis management strategies used by modern organizations to effectively respond to a wide range of crisis situations. Particular emphasis is placed on the analysis of the impact of technological innovations, leadership styles and organizational culture on anti -crisis management processes. A structural -functional analysis and a systemic analysis formed the methodological basis of the research. These methods made it possible to comprehensively assess the interrelationship between internal organizational processes and the external environment, as well as the impact of individual elements of the organizational structure on the company's ability to respond effectively to crisis challenges. The obtained results indicate the importance of implementing modern technological solutions to increase efficiency and flexibility in crisis management. The analysis showed that effective leadership, able to quickly adapt to changing conditions and motivate the team to innovate, is crucial in creating a sustainable and flexible organizational structure. Special attention is paid to the role of organizational culture, which should promote openness, collaboration and readiness for change. It has been revealed that the need for adaptation and a flexible approach to management becomes of particular importance in the context of uncertainty caused by factors such as global financial crises, political conflicts and pandemics. These findings are of significant practical importance since they provide organizational leaders with the tools and insights to develop and implement effective crisis management strategies.