Relationship between environmental concern, social value, price sensitivity and second-hand clothing purchase intention

Purpose: This study aimed to analyze the relationship between environmental concern, social value, price sensitivity and intention to purchase second-hand clothing. Method: A quantitative and descriptive research was carried out, using non-probabilistic sampling with a single cross-section. Data collection took place through an online survey with 253 respondents and the data was analyzed using Structural Equation Modeling. Findings: The main results showed that social value in,luences environmental concern and purchase intention, but does not present a signi,icant relationship with price sensitivity . Environmental concern neither in,luence purchase intention nor price sensitivity , and price sensitivity negatively in,luences purchase intention. Theoretical contributions: This study contributes to other investigations in the ,ield of consumption, by bringing relevant constructs that have been investigated separately, as well as reinforcing the role of price sensitivity as a barrier to the intention to purchase second-hand products. Furthermore, it highlights social value as a variable that in,luences consumers in this context, and points out that environmental concerns may not interfere with individuals' purchasing behavior in situations involving sustainable products. Practical contributions: The results obtained can help managers to set up sales strategies, investing more in the quality of the products offered, so that it does not negatively impact the environment and, at the same time, helps in the formation of the image before their groups.