Leveraging Information and Communication Technologies in Forest Ecotourism: A Case Study from Poland

Ecotourism encompasses various forms of tourism which are implemented in accordance with the principles of sustainable development of the EU. They maintain a balance between the three pillars of sustainable development: economic development, sustainable use of natural resources, and respect for social and cultural values. Ecotourism in forests holds particular significance due to its ability to sustain the ecological, social, and economic integrity of these areas. Activities promoting access to forests focus on ensuring a safe and enriching experience for forest users while simultaneously conserving nature. In response to the needs of forest tourism and recreation enthusiasts, innovative developments and new information and communications technologies (ICTs) such as websites, web platforms, mobile apps, QR codes, and others are being introduced with increasing frequency. These technologies already have a wide range of applications in providing access to tourism information and services in other sectors of tourism management and are now supplanting conventional sightseeing information systems. This paper aims to present the activities currently underway in connection with the development of a new tourism and recreation offering in the forests owned by the State Treasury and managed by the State Forests National Forest Holding in Poland. The research involved conducting an environmental survey among representatives of all forest districts in Poland (n = 425). A questionnaire survey was created using the Microsoft Forms web-based programme and made available online to representatives of all State Forests' forest districts in Poland participating in the Stay Overnight in the Forest programme. The scope of this paper covers the present day, with a primary focus on desk research and analysis of statistics and source materials pertaining to the period from 2007 to 2022, retrieved from internal documents and reports prepared by the General Directorate of the State Forests. The research demonstrated that technological innovations such as mobile apps, social media, websites, web portals, and YouTube TV, when employed for developing forest tourism and forest recreation in Poland, can contribute to the advancement of the forest's non-productive role, namely, a social role and in particular, the tourism, leisure, and recreational function of the State Forests.