Bringing an Entrepreneurial Lens to the Business Communication Course

被引：3
|
作者：
Tomlinson, Elizabeth C. [1 ,2 ]
机构：
[1] West Virginia Univ, Morgantown, WV USA
[2] West Virginia Univ, POB 6025, Morgantown, WV 26506 USA
来源：
BUSINESS AND PROFESSIONAL COMMUNICATION QUARTERLY | 2023年 / 86卷 / 03期
关键词：
entrepreneurial communication; business communication; Scholarship of Teaching and Learning (SoTL); teaching; business plan; entrepreneurship; AUDIENCE; STUDENTS;
D O I：
10.1177/23294906221141061
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Instructors face myriad competing demands for topical coverage in their courses, while navigating pressure to teach in varied modalities and meet employers' expectations for graduates. Starting from a Scholarship of Teaching and Learning framework, this article contributes to the bridging-the-gap literature by addressing local employers' needs and proposing an entrepreneurship-based approach to business communication curriculum.
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页码：350 / 376
页数：27
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